Tourism boards, attractions, and hospitality providers are discovering the power of AI-driven chatbots to deliver instant, accurate, and personalised visitor engagement. Whether it’s answering FAQs, guiding visitors through booking processes, or delivering multilingual support, these chatbots are transforming customer service in travel and tourism.
Insights, updates, and resources for AI-powered business intelligence.
AI on the High Seas: Shaping the Future of Cruise Tourism
AI-Powered Sustainability: How Artificial Intelligence Is Driving Greener Tourism
AI for Sustainable and Climate-Resilient Tourism in 2025
Across Google, app stores and social chat, travellers are no longer typing “Paris hotels”. They’re asking agents to do things: build a 3–day food itinerary, reroute a storm-hit trip, or find the lowest-emissions flight within a budget.
For years, sustainable travel sat in the “nice to have” bucket. In 2025 it is embedded end-to-end in the booking flow thanks to AI carbon-intelligence: large-language-model agents that calculate, compare and even optimise a trip’s emissions in real time.
Energy is the single largest controllable operating cost in hospitality, averaging 6–10 % of total revenue.