Tourism boards, attractions, and hospitality providers are discovering the power of AI-driven chatbots to deliver instant, accurate, and personalised visitor engagement. Whether it’s answering FAQs, guiding visitors through booking processes, or delivering multilingual support, these chatbots are transforming customer service in travel and tourism.
Insights, updates, and resources for AI-powered business intelligence.
AI-Driven Sustainability: How Artificial Intelligence Is Greening the Travel and Hospitality Industry
AI-Powered Guest Experience: From Booking to Post-Trip Loyalty in Travel and Hospitality
Across Google, app stores and social chat, travellers are no longer typing “Paris hotels”. They’re asking agents to do things: build a 3–day food itinerary, reroute a storm-hit trip, or find the lowest-emissions flight within a budget.
In 2025, hotels and OTAs are shifting from static pricing schedules to AI-driven dynamic pricing engines that adapt rates in real time.
The Babel era of phrasebooks and pocket dictionaries is ending. In 2025, AI-driven real-time translation—embedded in phones, wearables, chat platforms and hotel tech stacks—is turning every frontline employee and traveller into a polyglot.
Energy is the single largest controllable operating cost in hospitality, averaging 6–10 % of total revenue.